The monthly work that gets a Wakefield business ranking in Google and cited by AI assistants. Technical, content, local and entity work, held in one scope rather than sold as four.
From £600 per monthFIXED
Wakefield district sits on the M1 and M62 with the A1(M) a short run east. Much of its commercial activity is therefore warehousing, distribution, contract packing and cold chain. Buyers in that world search in operational language, not marketing language.
Food production and the professional services clustered around the city centre behave differently again. A search strategy that treats all three as one local market produces pages that rank for nothing in particular.
I go through what a search crawler can actually reach, render and understand on your site before anything is written or rewritten. Broken internal links, pages nobody links to, thin templates and slow-rendering pages all cap the ceiling on everything that comes afterwards.
Search Console shows the queries you already appear for, including the ones sitting just off the first page where a small improvement pays fastest. That data beats keyword guesswork because it describes your buyers rather than a national average.
Pages get written against a specific question a buyer types, not against a keyword volume figure. A haulage operator searching for pallet storage near Normanton and a procurement manager comparing contract packers want very different pages.
Consistent company facts, clean structured data and clear service definitions are what let both Google and an AI assistant state confidently what you do. Ambiguity is the reason a business gets skipped in an answer rather than named in it.
Every change is logged with the date it shipped. Performance is re-read against that log rather than against a feeling. Anything that did not work goes in the same report as the things that did.
Indexation is the part that quietly wastes the most money. A page that is not indexed cannot rank. A template that generates near-identical pages at scale invites Google to ignore most of them.
This work covers crawl paths, canonical handling, redirects, page speed on real devices, and schema that describes what the business actually is.
Most B2B service sites describe themselves and stop there. The pages that earn rankings answer the question a buyer typed, including the awkward ones about price, lead time, minimum order and what happens when something goes wrong.
Written for the sector, not filled with the town name every third sentence.
For anything with a genuine near me search behind it, the map pack sits above the ordinary results and takes the click first. That is a different ranking system with different inputs. It is included here rather than upsold.
Assistants assemble an answer from sources they can verify. A business with inconsistent facts across the web gets left out of it. This work makes the company facts consistent and the pages extractable.
Fig. 1
Google clicks per month, EV charging
SOURCEDGoogle Search Console. Pulled 20 July 2026.
Eight clicks in April, 622 in June, on a site with no ad spend behind it. This is a site in my own portfolio, named by sector only, not a client engagement. Results vary by sector, competition and starting position.
Fig. 2
Google impressions per month, health and wellness
SOURCEDGoogle Search Console. Pulled 20 July 2026.
Impressions are the pipeline that arrives before the enquiries do. They move first. Partial months are drawn at their true value and flagged on the axis, never projected forward to look tidier.
Technical fixes, on-page and content work, local visibility work on your Google Business Profile, and the entity work that makes you citable by AI assistants. It is one scope of work rather than four packages because in practice those four things fix each other.
Below that figure the only honest thing on offer is a report. A report does not move anything. £600 is roughly the point at which a month contains enough hours to ship real changes rather than just describe them.
Yes, for the technical and on-page work I need either CMS access or a developer to hand changes to. If neither is possible I will say so before we start rather than take the money and deliver recommendations nobody implements.
Technical and on-page fixes usually register with Google within weeks. Content and authority work is a matter of months rather than days. Anyone giving you a firmer number than that is guessing and charging you for the guess.
The whole district and the corridor around it. Castleford, Normanton, Pontefract, Ossett, Horbury, Featherstone and Knottingley are all in scope. The work is delivered remotely so which side of the M1 you sit on makes no difference to it.
If a monthly retainer is a bigger commitment than you want to make to an unknown supplier, start with the Sprint instead. It is fixed price, finite, and tells you whether there is anything here worth paying for monthly.